How Medical Podcast Helps Medical Professionals
For healthcare professionals across the world medical podcasts are rapidly becoming one of the most popular educational resources.
Podcasts appeal to everyone, right from a 4-year-old relishing a bedtime story to a specialist doctor listening to Dr. Schwartz discuss the latest advances in minimally invasive brain tumor surgery. The range of available content is overwhelming, yet listeners can easily search and find a podcast on a subject that interests them.
Digital podcasts are a fast-growing media. In 2014, Apple reported 7 billion podcast downloads and streams since their commencement in 2005. In 2018, that number had developed into 50 billion.
What are podcasts
Podcasts are a type of recording and making audio-based ‘episodes’ obtainable ‘on-demand through the internet though they are mostly audio files, like MP3s.
These days, most podcasts can be both streamed or downloaded and listened to later. They also come in a variety of lengths with different topics and subjects, so you are bound to find one that interests you.
As far as medical podcasts, some are focused on medical issues or interviews, and some cover real-life case studies and journals, and societies host some.
Medicare pays healthcare providers (HCPs) using a fee-for-service system, which means HCPs are compensated for the quantity of care they provide, not it’s quality. The Affordable Care Act created financial subsidies for providers who could reduce costs, a measure aimed at incentivizing HCPs and institutions to shift away from a quantity-based model toward the value-based model.
Healthcare workers are a busy community. They are also well-informed. Nurses and doctors seek the most up-to-date and reliable information available, and they want to consume that information in a way that suits their lifestyles. That’s where medical podcasts excel.
Podcasts offer the most up-to-date opinions and practices in an easy to get to way. The podcast listeners can multitask while listening to a specific subject. Whether it is driving to a dog or walking the dog, people optimize their time by listening to podcasts.
The popularity of medical podcasts is clear, and there is still room to expand. A Digital Insights assessment proves that 36% of the healthcare professionals polled, listened to a podcast in the past 30 days. This finding implies that there’s an even bigger audience waiting to be tapped.